As the lead product designer for the Travel Planning App, I was tasked with creating a solution that makes trip planning easier, more personalized, and more enjoyable. The app is designed to assist users in organizing every detail of their journey, from discovering destinations to booking accommodations and activities.

Project Overview:

The objective was to design a user-friendly app that caters to travelers looking for an all-in-one tool to streamline their planning process. The app offers personalized trip recommendations, route optimization, and seamless booking options for a variety of travel services.

My Role:

I led the end-to-end design process, including:

  • User Research & Personas: Conducted user interviews and surveys to identify key pain points in existing travel planning solutions, such as the lack of personalization and difficulty in finding accommodations in less-explored regions.
  • Wireframing & Prototyping: Created low and high-fidelity wireframes and interactive prototypes to validate design solutions through user testing.
  • UI/UX Design: Focused on designing a clean, intuitive interface with easy navigation, personalized recommendations, and offline access for travelers in remote areas.
  • User Testing & Iteration: Conducted multiple rounds of usability testing, gathering feedback to iterate on features like collaborative trip planning and budget tracking.

and optimizing your travel adventures. Whether you’re planning a family vacation, a solo backpacking trip, or a quick weekend getaway, this app helps you navigate every stage of your journey with ease.

Key Features:

  • Personalized Itineraries: Get custom travel recommendations based on your interests, preferences, and destination. The app curates personalized itineraries, from must-see attractions to off-the-beaten-path experiences.
  • Accommodation & Route Suggestions: Easily find the best hotels, hostels, or unique stays along with optimal travel routes. Compare prices, check availability, and book directly from the app.
  • Budget Tracking: Set a budget for your trip and track your spending on accommodations, transportation, dining, and activities in real time.
  • Offline Mode: No internet? No problem! Access your itinerary, maps, and essential travel information offline, ensuring you’re always prepared even in remote locations.
  • Collaborative Planning: Planning a trip with friends or family? Share your trip details and allow others to collaborate on the itinerary, making group trips seamless and fun.