As the lead UX designer for the Bank Islami Mobile App, I revamped the user experience to create a secure, user-friendly banking platform. The goal was to simplify complex financial processes while ensuring adherence to Islamic banking principles.

Key Contributions:

• Conducted user research to identify pain points and expectations.
• Designed a clean, intuitive UI, focusing on easy navigation and accessibility.
• Implemented features like biometric authentication, funds transfer, and a real-time account overview.
• Integrated Islamic banking insights to guide users in making informed decisions.
• Led usability testing and iterations to ensure a smooth user experience.

Outcome:

The app saw improved user engagement, with a significant increase in mobile transactions and positive feedback on the simplified design and secure features.