As the lead designer for LuxeLoom, I was responsible for crafting a digital experience that reflects the elegance and functionality of the shop’s furniture collection. The aim was to provide customers with an easy, visually appealing way to explore, customize, and purchase furniture online.

Project Overview:
The project required the creation of an e-commerce platform that allowed users to browse a wide range of furniture, customize options like fabric and size, and visualize pieces in their homes. The design needed to showcase the quality craftsmanship and modern style of the shop’s offerings while ensuring a seamless shopping experience.

Key Contributions:
User Research & Personas: Conducted user research to understand customer behavior, preferences, and pain points in buying furniture online, from product discovery to delivery.
UI/UX Design: Designed an intuitive interface with a focus on clean visuals and easy navigation, enabling users to explore furniture collections by room, style, or category.
Customization Features: Integrated features that allow users to customize furniture (e.g., material, color, dimensions) and visualize how it would look in their space using augmented reality (AR).
Responsive Design: Ensured the website was fully responsive, offering a seamless experience across devices—whether customers were browsing on desktop, tablet, or mobile.
Enhanced Shopping Experience: Developed a smooth checkout process with multiple payment options, as well as a user-friendly delivery scheduling system.
Outcome:
The website successfully increased customer engagement and sales, with a noticeable improvement in online conversions and customer satisfaction. Customers praised the easy customization options and the ability to visualize furniture in their own spaces, making LuxeLoom a go-to destination for online furniture shopping.

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For the fiscal year ended May 31, 2005, revenues increased 12 percent to $13.7 billion, compared to $12.3 billion in fiscal year 2004. Changes in currency exchange rates contributed three percentage points of this growth, while the acquisition of Converse and Starter added one point. Full year net income was up 28 percent to $1.2 billion, or $4.48 per diluted share, versus $945.6 million, or $3.51 per diluted share, in 2004.

Client

Delta

Release Date

Feb 2019

Role

App Design

Launch Project
For the fiscal year ended May 31, 2005, revenues increased 12 percent to $13.7 billion, compared to $12.3 billion in fiscal year 2004. Changes in currency exchange rates contributed three percentage points of this growth, while the acquisition of Converse and Starter added one point. Full year net income was up 28 percent to $1.2 billion, or $4.48 per diluted share, versus $945.6 million, or $3.51 per diluted share, in 2004.