As the Product designer for Coffee Hub, I was tasked with creating a brand identity and visual experience that reflects the warmth and community spirit of the shop. The goal was to craft an inviting space where coffee lovers can relax, enjoy premium coffee, and feel at home.
Project Overview:
The design needed to strike a balance between a modern coffee shop aesthetic and the cozy charm that makes it a go-to spot for locals. I worked closely with the team to develop a unique brand identity, including logo design, interior layout, and customer touchpoints.
Key Contributions:
- Branding: Developed a cohesive brand identity, including logo, color palette, and typography, to reflect the shop’s warm and welcoming vibe.
- Interior Design & Layout: Designed an open, cozy space with comfortable seating, natural lighting, and an ambiance that encourages both socializing and quiet work.
- Menu Design: Created visually appealing menus and signage that enhance the customer experience and highlight the artisanal coffee selection.
- Digital Presence: Developed a user-friendly website and social media assets to help promote the coffee shop and engage with the community online.
Outcome:
The result was a space that not only draws in customers with its inviting atmosphere but also keeps them coming back for the exceptional coffee and personalized experience. Coffee Hub has since become a neighborhood favorite, known for its relaxing ambiance and premium offerings.
For the fiscal year ended May 31, 2005, revenues increased 12 percent to $13.7 billion, compared to $12.3 billion in fiscal year 2004. Changes in currency exchange rates contributed three percentage points of this growth, while the acquisition of Converse and Starter added one point. Full year net income was up 28 percent to $1.2 billion, or $4.48 per diluted share, versus $945.6 million, or $3.51 per diluted share, in 2004.